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Issue #1: September 2024
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Welcome to the inaugural issue of Strata Insight, your monthly dose of curated insights. We aim to provide you with the most thought-provoking and informative content to help you make evidence-based decisions.
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In each issue, we’ll share a selection of five curated articles, each carefully chosen for its quality and relevance. You’ll find a mix of original research, expert opinions, and practical advice to help you stay ahead of the curve.
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Curated Content: We’ll select the best articles from various sources.
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Quick Access: Each article will be linked directly for your convenience.
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Diverse Perspectives: You’ll get exposure to different viewpoints and ideas.
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We hope you find Strata Insight valuable and informative. If you have any suggestions or feedback, please don’t hesitate to reach out.
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1 . PREPARING FOR POST-GROWTH INSIGHTS
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2. CAN ARTIFICIAL INTELLIGENCE (AI) BE ETHICAL?
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While this is a complex question, the short answer that can help us engage in deeper conversation is that AI itself cannot be ethical or equitable. At its core, AI is a computer responding to human-designed prompts. According to the Center for Integrative Research in Computer and Learning Sciences (CIRCLS), AI is defined as “systems [that] use hardware, algorithms, and data to create ‘intelligence’ to do things like make decisions, discover patterns, and perform some sort of action.” When exploring ethics in AI, the conversation should center human judgment and justice by focusing on the processes and data used to train and improve or “finetune” the technologies as well as consider what the technologies are asked to do. Therefore, we have the opportunity to do this work in an ethical and equity-centered way.
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3 . INTELLIGENCE CAPITAL
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Intelligence Capital is, in essence, the information, evidence and insight an organization collectively accesses, circulates and acts upon. Initial work in 2018 brought the concept of Intelligence Capital to life by demonstrating its value: how progress can be powered by through the effective development and activation of an evidence-based approach.
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4. HOW TECHNOLOGY IS REVOLUTIONIZING HOME HEALTHCARE
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Over the past few decades, significant technological advancements have reshaped various sectors, including healthcare. Within healthcare, one area that has witnessed a massive transformation is home healthcare.
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5 . THE BIG LEAPS IN ADVERTISING TESTING AND WHAT IT MEANS FOR BRANDS WORLDWIDE
Quite recently, an uber-popular brand launched an advertisement campaign only to realize that its target audience was completely indifferent and worse–annoyed. In a similar instance, another brand–one of the largest in the beverage industry– spent a substantial amount of time, investments, and resources to come up with a carefully crafted ad campaign that ultimately got misinterpreted, leading to a PR nightmare.
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Learning the right lessons from these disasters, brands have started to understand that bombarding consumers with irrelevant promises isn’t going to cut it anymore. Now, it’s all about getting inside their heads. As a result, brands are putting the spotlight on advertising testing to figure out what makes customers tick, what they like, and what they’ll actually click on.
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Through effective use of ad testing, more and more companies are acquiring strategic guidance to optimize effectiveness of content and messaging and create pathways to enhance brand awareness, market share and ROI.
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Mhlonishwa Gamedze |
Strata Insights
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Thank you for taking the time to read our newsletter. At Strata Insights, we’re passionate about helping businesses like yours harness the power of data to make informed decisions.
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As you know, we offer a comprehensive suite of services, from brand and consumer insights to employee and social Insights. By leveraging our intelligent predictive analytics and world-class survey platforms, we provide actionable insights that drive strategic growth.
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If you’re interested in learning more about how Strata Insights can help your business, please don’t hesitate to reach out. We’d love to discuss your specific needs and explore potential solutions.
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